‘’Creating a patient-centric brand is an evolved way of building a brand.’’
~ Md Ilias
Today’s time considered, we all breathe in a digital environment. Directing the healthcare industry in this blog, its several aspects are deeply interconnected with the digital space where processes of patient engagement for better patient experience have become dynamic than ever. This era calls for a better tool for the healthcare professionals to better communicate and fulfil the changing expectations of the seekers.
Healthcare Marketing…Say What Again?
Healthcare marketing is the strategic process that can today define the way business in the healthcare industry is carried out. It has the ability to analyze the outcomes of the healthcare services and experiences patients receive while accessing them.
A tool to build synergy between the two sides of the industry
Healthcare marketing has become more dynamic than it used to be just a decade ago. The major reason being- it provides a real-time interface to the
patient and healthcare provider so that they communicate with each other more effectively at every touch point of the healthcare ecosystem (right from simply surfing ‘best dentist near me’ to the in-clinic engagement after visit and even adding reviews and later keeping touch through social media).
Healthcare marketing holds a capacity today to actually streamline the target patient demography to design the healthcare services specifically for their medical needs.
Many times, it is seen that patients themselves are not aware of the health conditions they are suffering from or are confused of which professional to consult. Effective healthcare marketing can help patients apprehend the right health information and build a pleasant bridge between the seekers and the providers.
This way healthcare marketing can add value to the lives of the patients and help to nurture positive relationships with the healthcare seekers.
What else makes healthcare marketing a good idea?
The following can be the 5 fundamental ways by which healthcare marketing can benefit any healthcare provider-
- Data-driven patient engagement & enrollment outcomes.
- Ensures a proactive interpersonal relationship between the patients and healthcare providers
- Helps in building an effective platform for real-time patient engagement activities.
- Can effectively streamline ways to study patient behaviour patterns
- Gives equal access to right health information to all.
- Enables to measure Return On Investment (ROI) efficiently.
How does healthcare marketing work?
Directing to digital world, below are some narrowed down instruments via which effective healthcare marketing can be brought into action-
- Content marketing
What does Content Marketing offer a HCP?-
1. It creates awareness about your practice, 2. builds trust amongst the potential & maintains it with the existing patients, and 3. increases the patient footfall.
Content Marketing opens up avenues to showcase your expertise, develop a sense of belief amongst the seekers and reach to the right seekers in time.
- Mobile responsive website
Only having a doctor website is not enough! Mobile being the most used device, a mobile-friendly website holds the potential to bring in more patients, especially those who are out in the area and searching for healthcare providers like ‘best gynaecologist near me’. Having said that, this brings up the point of importance of SEO for Doctors.
- Rightly considered SEO
SEO is the game leader when it comes to digital healthcare marketing. Leads from SEO possess the highest possibilities in converting patients. Patient engagement platforms like Nth Sense who have customised healthcare marketing services, can be your friend and help you manage the entire game.
- Consistent social media
Needless to mention the usage of social media, being not just present but consistent, empathetic and available is as much important. Social media for Doctors have proven to be the biggest boon especially after the COVID-19 pandemic as it has made healthcare easy to access owing to the several newly opened digital streams. However, on the other side, there are several health tip forwards which have no background check and may lead to serious problems. To cater to all of these, healthcare marketing under the guidance of experts can turn out to be beneficial with magnificence.
Considering all these salient features with a bird’s eye view, it can be sensed that healthcare marketing is the need of hour for healthcare providers who want to expand their practice. However, these tasks can be daunting at times. That is why it is recommended to consult an expert who can carry out these tasks with expertise. Patient engagement solutions providers like Nth Sense have extended their hand towards fulfilling this need of time.
Leverage the power of healthcare marketing with the right force multiplier.